BUSINESS & LEARNING

Marketing & Social Media Academy

Learn marketing and social media by working for Tidepool Tea, a made-up small tea brand. Six modules and 18 lessons: segmentation, targeting and positioning, customer research, the marketing mix, pricing and the cost of discounts, product life cycles, brand building, reviews and crisis handling, content, search and search ads, email and consent, websites that sell, choosing social platforms, social metrics, influencers and honest advertising, the funnel, customer lifetime value and A/B testing. Eight simulations: segments and the positioning map, the discount trap, reviews and a product recall, the search-ad auction, a month of social posts, fair-or-foul marketing ideas, a campaign funnel against lifetime value and a real A/B test with a z-test. General education, not legal advice.

Ready to try · Learn marketing and social media by working for Tidepool Tea, a made-up small tea brand. Six modules and 18 lessons: segmentation, targeting and positioning, customer research, the marketing mix, pricing and the cost of discounts, product life cycles, brand building, reviews and crisis handling, content, search and search ads, email and consent, websites that sell, choosing social platforms, social metrics, influencers and honest advertising, the funnel, customer lifetime value and A/B testing. Eight simulations: segments and the positioning map, the discount trap, reviews and a product recall, the search-ad auction, a month of social posts, fair-or-foul marketing ideas, a campaign funnel against lifetime value and a real A/B test with a z-test. General education, not legal advice.